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2010 Namm Show Coverage

ANNUAL ARTIST DINNER / HANG

Top SABIAN endorsers from around the world landed at Timmy Nolan’s restaurant in Toluca Lake, CA on Tuesday night for SABIAN’s Annual Artist Dinner / Hang. Christoph Schneider (Rammstein) who recently switched to SABIAN, made the long trek from Germany to California to hang out with his new cymbal family, while Seven Antonopoulos (Leaves’ Eyes) came all the way from Sweden for the party. SABIAN LIVE performers Steve Ferrone, Kevin
Ricard and Cora Coleman-Dunham (Prince), along with bass-player
husband Joshua Dunham also stopped by.
The whole show was broadcast live on www.drumchannel.com!

Other guests included Brian Frasier Moore (Christina Aguilera, Madonna, Janet Jackson), David Garibaldi (Tower of Power), Tony Braunagel (Robert Cray, Taj Mahal), Russ McKinnon (Joe Cocker, Barry Manilow), Joey Heredia (Mendoza, Neto), Ray Luzier (Korn), Carmine Appice (SLAMM!), Vinny Appice (Dio, Black Sabbath, Heaven & Hell), Xavier Muriel (Buckcherry) and about 70 more of SABIAN’s finest.

NEW PRODUCTS FOR 2010

The new 2010 Cymbal and Sound Guide was unveiled, along with product additions such as SBr, a new Brass Cymbal Series aimed at the entry-level drummer, Bar Chimes(available in aluminum or bronze), the new Vault 3-Point Ride created with jazz great Jack DeJohnette, AAX and HH/HHX Gospel Praise & Worship packs, and the Vault Artisan Traditional Symphonic Suspended cymbal which offers old world sounds and improved performance for orchestral percussionists.

Product line enhancements include the re-mastered Vault Artisan Crashes, the addition of 13" and 14" Fusion Hats to the HHX series of cymbals, and the option of Brilliant Finish on the Xs20 and Paragon cymbal series.

ON THE BOOTH

During the SABIAN press conference on Thursday morning, 100 sets of SBr cymbals were donated to Little Kids Rock, an organization dedicated to bringing free musical instruments and music instruction to under-served schools across the US.

SABIAN President Andy Zildjian also announced the purchase of Gon Bops from Drum Workshop Inc. "We’re excited to begin a new chapter in SABIAN history," he noted. "Gon Bops instruments are a perfect blend of vintage craftsmanship and
innovative thinking…The pursuit of the best sound is what our craftsmen work for every day. We know the fit is perfect, above all, because sound matters."

Aside from the exciting company and product announcements, the booth was buzzing all weekend with artists looking for new sounds, interviews with Drum Channel and Musician’s Friend, and new and old friends meeting up to share their experiences. Check out the pictures on the right to see who stopped by to say hello!

SABIAN LIVE

Cementing its reputation as the "place-to-be" on Friday night, SABIAN Live rocked the Park Ballroom at the Sheraton Park Hotel in Anaheim. The house was packed with SABIAN artists, musicians and industry types ready to groove, and they weren’t disappointed. SABIAN Live was also broadcast live on DrumChannel.com – a great way for those unable to attend NAMM to experience the thrill of the event.

Dom Famularo and Mike Portnoy co-hosted the star-studded show
which opened with a performance by Little Kids Rock, followed by a presentation from David Wish (Founder and Executive
Director of LKR), recognizing Robert Zildjian, Chad Smith and Liberty DeVitto for their donation of time and musical instruments to the music program. Each was presented with a cymbal signed by hundreds of kids from across the US whose lives have been enriched
by LKR.

Next, Chad Smith’s Bombastic Meatbats brought funk fusion to the house, with Kevin Chown on bass, Ed Roth on keyboards and Jeff Kollman on guitar. Terry Bozzio dazzled with his amazing band, Tony Levin, David Torn and Pat Mastelotto. And the night closed with a show-stopping
performance from Steve Ferrone and The Master Volume All-stars, featuring Steve Postell, Leland Sklar, Kevin Ricard and a special appearance by Ziggy Modeliste of the Meters to sing and play their classic song Hey Pockey Way with Cora Coleman-Dunham accompanying and many other great musicians and vocalists.

THANKS FOR THE MEMORIES

All-in-all, NAMM 2010 was a great success for SABIAN. A solid roster of new products, an exciting acquisition announcement and fantastic live performances at SABIAN Live made for one of the most memorable NAMM shows in recent memory. Here’s to a successful year to come and see you all again in 2011!

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Bigger Stage, Bigger Crowds, BIGGER FLAMES! Christoph Schneider of Rammstein

Bigger Stage, Bigger Crowds, BIGGER FLAMES! Christoph Schneider of Rammstein

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