on Developing SABIAN Online Presence
MEDUCTIC, Canada – SABIAN has added Katie Robinson as e-marketing coordinator to its
Meductic-based marketing team. A graduate of the University of New Brunswick,
Robinson will work closely with the SABIAN sales and marketing team to develop
and execute the company’s e-marketing program. Her responsibilities include
online media planning, e-mail marketing, online campaign integration, social
network development and ensuring all related activities are aligned with
SABIAN’s online management strategy.
"Our choice of Katie Robinson
was based on her excellent academic record, her great personality and her
successful internship here at SABIAN, during which time she developed a great
affinity for the SABIAN brand and a deep understanding of its e-marketing
requirements," said SABIAN’s VP of Marketing, Stacey Montgomery Clark.
In 2004, Robinson
received the Governor General’s Medal for highest academic standing and the
Lord Beaverbrook Scholarship from the University of New Brunswick.
She participated in the Future to Discover Office at the New Brunswick
Department of Education and was a teaching assistant for Marketing Management
and Consumer Behavior in her final year of studies. Robinson was also a member
of the Business Society at UNB (2006-2008). She graduated from UNB with a
Bachelor of Business Administration with First Class Honors in
Marketing and a Co-operative Education Designation.
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