Cymbal Maker and US Distributor Strengthen Strategy
SABIAN Ltd. has played host to a group of twenty-eight sales reps and management personnel from KMC Music, the exclusive distributor for SABIAN in the USA.
“With two days of activity including touring the cymbal making process, experiencing cymbal testing and selection in the Vault, and participating in meetings that addressed everything from cymbal design to brand language, operational procedures and management matters the days were absolutely packed,” said Terri Shaw, SABIAN Sales Manager USA.
“SABIAN and KMC Music have a very close partnership,” continued Shaw, “and this visit was an opportunity to involve everyone at SABIAN – sales, marketing, production and administration, in a series of presentations and meetings that unified the perspectives and missions of both companies. The KMC Music team has a deep wealth of experience. To see them so excited by what SABIAN is currently doing and proposing means our collective efforts in the USA will be even more effective for SABIAN dealers across the country.”
Added KMC Music Vice President of Sales Robert E. Lee: “We knew it would be a great experience to visit SABIAN in Meductic, and everything we saw and heard was extremely informative and inspiring. To see the guys hand hammering and lathing cymbals, then stand in the Vault while Mark Love and the cymbal testers do their thing is a real reminder that SABIAN is the one cymbal maker today that still handcrafts cymbals and delivers on its brand promise to consistently make the world’s finest cymbals.”
This summit also included SABIAN USA Regional Specialists Chris DeLisa, Bob Rupp and Greg Zeller.
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