Back in 2008, SABIAN embarked on a project called One of 100. This saw 100 – 21” Artisan ride cymbals buried in the ground for a period of 8 months. While to many this may sound quite strange, others are aware that talk of burying cymbals in the ground as a way to alter the sound has been around for many many years. “Our intent was not to prove or disprove anything. It was only to provide an opportunity for consumers to own one that had actually been buried for a period of time, and be a part in a little bit of cymbal history” says SABIAN’s VP of sales, Peter Stairs.
Part of a benefits package exclusive to the consumers who purchased one of these cymbals, was an opportunity to visit the SABIAN factory in Meductic, NB Canada. July 12th and 13th saw this event take place, when a small but enthusiastic group of owners arrived at the Delta Hotel in Fredericton, to begin their visit. The activities began with a meet and greet cocktail hour, followed by a dinner of prime Canadian beef and fresh Atlantic lobster. Early the next morning, the group enjoyed the sights along the scenic St. John River on the 45 minute drive to the factory. Shortly after their arrival at the SABIAN factory, they were escorted on an in depth tour of the manufacturing facilities that included time in the legendary SABIAN Vault. Following lunch enjoyed with the sales, marketing and administration staff, they participated in a hands on crash course on hand hammering, then a quick visit to the site where the cymbals were buried. Later they were treated to an inside look at some upcoming projects, as well as an informal round table discussion. The afternoon was capped of with some relaxation at the home of Bob and Willi Zildjian, then back to Fredericton for the closing dinner and hang.
“We were so pleased that as many owners could make the trip as they did. The vast majority of these cymbals were purchased by consumers from outside of North America, so it would not have been an easy trip to make in most instances. We did have attendees from the U.S., Canada and even Taiwan. In fact, two of them drove all the way from Texas just to be here! We were honoured that they all made the effort to attend, and believe that they thoroughly enjoyed their visit. I know we enjoyed having them here” said Stairs.
Sales of the One of 100 cymbals went to countries all over the globe including, Australia, Canada, China, Taiwan, Germany, Ireland, Italy, Japan, Luxembourg, Netherlands, Norway, Scotland, Switzerland, the US and Venezuela. A portion of the proceeds from the sale of each cymbal was donated to the Children’s Make a Wish Foundation.
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