Extreme-Metal Drum Magazine teams up with SABIAN to showcase new interactive advertising
SickDrummer’s March 2009 online magazine features a 2-page interactive SABIAN ad which gives the user the option to select and play the setups of four top metal drummers – Gene Hoglan (Dethklok), Flo Mounier (Cryptopsy), Sean Reinert (Cynic) and Tomas Haake (Meshuggah). The accompanying "What’s Your Sound?" message encourages drummers to
explore their sound by blending a variety of cymbals from the Modern
and Vintage cymbal series.
Said SABIAN VP of Marketing Stacey Montgomery-Clark: "SickDrummer’s online innovation in advertising is the perfect fit for SABIAN in its ongoing efforts to remain an innovative cymbal manufacturer. We’re very pleased with the results of our first collaboration and look forward to continuing to push the boundaries of online marketing".
SickDrummer Magazine is one of the fastest growing and most innovative online publications for extreme metal drummers. It was a natural step for SABIAN to join forces with this digital magazine in an effort to enhance the online experience of the modern metal drummer.
Check out the March 2009 issue here: http://www.sickdrummermagazine.com/issue5
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