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Award-Winning Tour Adds
Online, Interactive Component, Taking the Events Worldwide

MEDUCTIC, Canada (July 10, 2009) – SABIAN, the
award winning cymbal company known as the modern, innovative cymbal maker with
traditional roots, announces its 2009 Vault Tour, which will be held in select
cities from September 25 through October 21. Created to bring the magic that
happens at the SABIAN factory to local drummers, the Vault Tour offers the opportunity
to experience the craftsmanship involved in the art of cymbal making. Consumers
will get the chance to have one-of-a-kind cymbals made onsite, witness
demonstrations of hand hammering and cymbal lathing and gain access to key
SABIAN personnel. Additionally, consumers will be able to purchase from a large
array of one-off prototypes and best sellers from the SABIAN Vault.

Enhancing the
interaction between SABIAN and consumers, this year’s Vault Tour will feature
an innovative, online component to engage drummers and percussionists in the
experience. A micro site (www.vaulttour.com), which went live July 2nd, will host information on
the tour, including all dates, and feature images and commentary on the
behind-the-scenes action at the events. Visitors to the Web site will be able
to vote on their favorite SABIAN prototypes, read blogs from each stop by SABIAN
personnel and share their own content. The Vault Tour will also be engaging
drummers in major social media channels Twitter and Facebook.

"For the first time
in Vault Tour history, we are leveraging social media platforms to truly reach
a global audience
,” said SABIAN’s VP of Marketing, Stacey Montgomery-Clark. "Photos, videos and blog
accounts by our staff will enable drummers throughout the world to experience the events ‘firsthand.’ "

"The Vault
Tour is a chance for our SABIAN team to make a personal connection with
consumers and store personnel, and to demonstrate the pride and commitment that
our craftsmen put into making cymbals,
" says Master Product Specialist Mark
Love, who collaborates with such noted SABIAN players as Neil Peart (Rush),
Tyler Stewart (Barenaked Ladies) and Daniel Adair (Nickelback). "We find we
learn a lot from meeting with our drummer and percussionist customers, and have
developed several new cymbals based on conversations stemming from the Vault

Where to see the
SABIAN Vault Tour:

Sept 25 – Long & McQuade / Halifax, NS
Sept 26 – Long & McQuade / Moncton, NBSept 28 – Gagne et Frere / Quebec City, QC
Sept 29 – Drum Bazar / Montreal, QC
Sept 30 – Long & McQuade / Oshawa, ON
Oct 01 – Just Drums / Toronto, ONOct 03 – Huber & Breese / Detroit, MI
Oct 05 – Marshall Music / Lansing, MI
Oct 06 – Stebal Drum / Willowick, OH
Oct 07 – Mom’s Music / Louisville, KY
Oct 09 – Memphis Drum Shop / Memphis, TN
Oct 10 – Fork’s Drum Closet / Nashville, TN
Oct 11 – Campbell’s Morrell Music / Johnson City, TN
Oct 12 – Indoor Storm / Raleigh, NC
Oct 13 – Richmond Music Center / Richmond, VA
Oct 15 – Columbus Percussion / Columbus, OH
Oct 16 – Dale’s Drum Shop / Harrisburg, PA
Oct 17 – Ritchie’s Music / Rockaway, NJ
Oct 19 – SABIAN / Marshfield, MA
Oct 20 – Daddy’s Junky Music / Manchester, NH
Oct 21 – The Drum Shop / Portland, ME

SABIAN Vault Tour activities include:

Cymbal Selection Advice – Attendees can create their ideal arrangement
by working one-on-one with SABIAN specialists, including Master Specialist

Hand Hammering Demonstrations – Using traditional methods, SABIAN artisans
will be hand hammering cymbals to show how they create the vintage Hand
Hammered tone.

Cymbal Lathing Demonstrations – Cutting tonal grooves into cymbals is a
fine art, with the surface of the dark cymbal exterior cut away to reveal
the beauty and the sound of the bronze beneath.

SABIAN Artist Interaction – A number of SABIAN artists, representing a
variety of genres, will be on hand to showcase and discuss their favorite
cymbals and sounds.

Visit http://www.vaulttour.com today!


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