SABIAN is rooted in a shared passion for playing that we believe unites us all. Drummers from every corner of the globe choose SABIAN because they see themselves, their creativity and individuality reflected in what we do.

We exist to support our players, and as such, we celebrate every unique sound, diverse voice, and personal story that shapes our community.

We strive to treat everyone with respect and fairness because we believe how we treat others defines who we are. We are committed to fostering a culture where every person feels valued, respected, and inspired—on stage and in life.

The joy of drumming connects us all. It is a rhythm that transcends differences and brings people together. Let’s honour that connection by playing our part and supporting each other every step of the way.

Here are some of the ways we make it real:

• SABIAN’s global drumming family includes people from all walks of life. No matter where you’re from or what you play, there’s space for you here.
• Our instruments are crafted with input from drummers around the world, ensuring they reflect the diversity of styles, traditions, and innovations that make music extraordinary.
• We support programs that break down barriers, provide access to music education, and amplify underrepresented voices in the drumming world.

SABIAN is committed to listening, learning, and improving to ensure our community remains inclusive and inspiring. If there is anything we can do better, we encourage our community to reach out to us at [email protected] and share your perspectives with us.

We thank you for the trust you place in our brand every time you play, and we will always strive to honour these principles.